Specializing in Adobe Experience Cloud & Salesforce Ecosystem
Transforming digital marketing strategies through innovative technology solutions and data-driven insights.
I’m a technology leader with over 20 years of experience driving people, process, and technology transformations. Throughout my career, I’ve had the privilege of building and mentoring high-performing teams, leading complex programs, and fostering a culture of collaboration, innovation, and operational excellence.
My passion lies in marketing technology and enterprise architecture—designing, implementing, and optimizing MarTech stacks that empower organizations to connect with customers in smarter, more meaningful ways. I’ve led large-scale implementations across industries like banking, insurance, finance, mortgage, and publishing, and I bring hands-on expertise with platforms such as Adobe, Salesforce, and Oracle.
I’m proud to be recognized by Adobe as both an Experience Manager (AEM) Champion and an Experience Platform (AEP) Champion, serving as a trusted subject matter expert to the broader community. More recently, I’ve been exploring how Generative AI can be embedded into MarTech to drive innovation and efficiency while ensuring compliance with evolving privacy and regulatory standards (GDPR, CCPA).
Beyond marketing technology, I bring deep knowledge of enterprise infrastructure and cloud computing (AWS, Azure, GCP, OCI), paired with a strong foundation in enterprise architecture frameworks and methodologies like TOGAF, Agile, and Scrum. Whether it’s building architecture roadmaps, modernizing legacy applications, or shaping a future-ready MarTech strategy, I thrive at the intersection of business needs and technology solutions.
I’m always excited to connect with peers, partners, and innovators who are passionate about shaping the next chapter of MarTech and enterprise architecture.
Analytics, Target, Campaign, AEM, Real-time CDP
Marketing Cloud, Sales Cloud, Service Cloud, Pardot
Customer journey mapping, attribution modeling
API development, system integration, automation
Adobe Analytics Business Practitioner
2023Business Practitioner Expert
2023Marketing Cloud Developer
2024Platform App Builder
2022Ready to transform your marketing technology stack? Let's discuss how we can optimize your Adobe and Salesforce implementations.