Martech Solution Architect

Specializing in Adobe Experience Cloud & Salesforce Ecosystem

Transforming digital marketing strategies through innovative technology solutions and data-driven insights.

Martech Solutions
Professional headshot
20+ Years Experience
50+ Projects Delivered
2x Adobe Champion

About Me

I’m a technology leader with over 20 years of experience driving people, process, and technology transformations. Throughout my career, I’ve had the privilege of building and mentoring high-performing teams, leading complex programs, and fostering a culture of collaboration, innovation, and operational excellence.

My passion lies in marketing technology and enterprise architecture—designing, implementing, and optimizing MarTech stacks that empower organizations to connect with customers in smarter, more meaningful ways. I’ve led large-scale implementations across industries like banking, insurance, finance, mortgage, and publishing, and I bring hands-on expertise with platforms such as Adobe, Salesforce, and Oracle.

I’m proud to be recognized by Adobe as both an Experience Manager (AEM) Champion and an Experience Platform (AEP) Champion, serving as a trusted subject matter expert to the broader community. More recently, I’ve been exploring how Generative AI can be embedded into MarTech to drive innovation and efficiency while ensuring compliance with evolving privacy and regulatory standards (GDPR, CCPA).

Beyond marketing technology, I bring deep knowledge of enterprise infrastructure and cloud computing (AWS, Azure, GCP, OCI), paired with a strong foundation in enterprise architecture frameworks and methodologies like TOGAF, Agile, and Scrum. Whether it’s building architecture roadmaps, modernizing legacy applications, or shaping a future-ready MarTech strategy, I thrive at the intersection of business needs and technology solutions.

I’m always excited to connect with peers, partners, and innovators who are passionate about shaping the next chapter of MarTech and enterprise architecture.

Core Expertise

Adobe Experience Cloud

Analytics, Target, Campaign, AEM, Real-time CDP

Salesforce Ecosystem

Marketing Cloud, Sales Cloud, Service Cloud, Pardot

Data & Analytics

Customer journey mapping, attribution modeling

Integration

API development, system integration, automation

Certifications & Credentials

Adobe Certified Expert

Adobe Analytics Business Practitioner

2023

Adobe Target

Business Practitioner Expert

2023

Salesforce Certified

Marketing Cloud Developer

2024

Salesforce Administrator

Platform App Builder

2022

Get In Touch

Let's Connect

Ready to transform your marketing technology stack? Let's discuss how we can optimize your Adobe and Salesforce implementations.

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